Traffic Maniac

The Facts plus the Fallacy About Guaranteed Search Engine Placement

Guaranteed search engine placement isn’t feasible. Okay, I’ve said it! I have put it out there and somebody will certainly wonder ’so what exactly is all the SEO hype all about in that case’? Okay, so let me explain: No one can guarantee to get your web page to a particular position on any online search engine unless of course it is for a keyword that nobody else is utilizing. Now that opens a whole different can of worms; and if this seems complicated, you are not by yourself in thinking that.

The problem is that Web optimization generally is something of a black art. A lot of people do not understand what happens behind the scenes which means they’ll leave it all to an SEO service provider that provides guaranteed search engine placement. But when you go over fine print, the guarantee is not worth much. Should you be thinking of investing in Web optimization services let me share three things to ask for the best results:

1. Which Keywords Could Get a Guaranteed Search Engine Placement?

Onpage SEO concerns targeting certain keywords. The goal is to try to push your internet page to the first page of the search sites when user enters those keywords. The questions you should ask are:
A. Are a sufficient amount of customers actually searching for those same keywords?
B. Are your customers or target market searching using those keywords?
The point is, if the people you are attempting to find ordinarily are not searching on the web using those keywords, there can be no point in getting your website at the primary position.

2. On Which Search engines Can You Get a Guaranteed Search Engine Placement?

A lot of SEO companies will only offer a guaranteed search engine placement on the first page of the top search engines. But what do they view as being the ‘top’ search sites? Everyone is acquainted with Google, Yahoo and Bing but there are lots of others. SEO service providers often include other less known sites in their list of top search sites; such as Lycos, Altavista, Netscape and Excite to mention just a few. But most people that use search sites use Google. You will still get traffic that come from the others without a doubt but you really need your websites to get listed on the first page of Google for best results.

3. What Should a Guaranteed Search Engine Placement Get Me?

Even in the event your internet site reaches the highest position, there is no guarantee that it’ll stick there. The majority of SEO providers will still only guarantee a page one position. So what should you hope to get out of your first page position? A large amount of research has been carried out on page one searches. The results show that something in the region of 50 per cent of visitors will click on the first result on page one of Google. The listings lower on the page get progressively lower clicks. It is probably safe to assume that the same applies to other search sites.

A few of the page one spots might only attract one percent of the searchers. These are not definitive figures but there could be a wide difference between the best and worst positions on page one. And since you cannot really get hold of a guaranteed search engine placement you have to be pretty sure there are plenty of people searching to make the one percent worthwhile; which of course, brings me right back to the first point I made. You would like an adequate amount of the ideal people searching for that keyword for it to become worth the effort of ranking with it.

Bear these three questions in your mind when you choose an SEO professional. Ensure you know what they mean in the event that they promise a guaranteed search engine placement.

About the Author

Ray Whittaker is an Internet Marketer and member of the Six Figure Mentors online mentorship community
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